Skippack Township exists within the larger Philadelphia media market, making bulk advertising more expensive and less attractive. The regional television and radio stations are unlikely to cover the Cranberry Hollow project (good or bad) unless there is a compelling and newsy aspect to a ribboncutting, etc. Using social media and local newspapers will allow a more targeted and cost effective strategy for reaching a relatively small audience in the metro area. The region (central Montgomery County) is served by several traditional print media outlets. Cranberry Hollow should also consider ways to get its message out through local Facebook groups as well.
Local Media Outlets
Print/Digital:
The Mercury | Local newspaper based in Pottstown.
Tony Phyrillas, News Editor, tphyrillas@pottsmerc.com | Newstips: letters@pottsmerc.com
The Reporter | Local newspaper based in Lansdale.
Newstips form
MontCo.Today | An online news column focused on Montgomery County, PA
Dan Weckerly, Editor, dweckerly@montco.today | Steve Knickerbocker, Community Ambassador, sknickerbocker@acj.today | Newstips form
The Philadelphia Inquirer | The Philadelphia region’s major newspaper
Sabrina Vourvoulias, Senior Editor, Communities & Engagement, svourvoulias@inquirer.com | Craig R. McCoy, Business & Economy Coverage Editor, cmccoy@inquirer.com | Newstips form
Television:
Because Philadelphia is such a large media market, it’s unlikely to place a featured story on television–and television would also cast a wider net than necessary for the project-relevant stakeholders. However, these stations could feature a community interest story if there is an interesting angle the project can offer.
Fox 29
Newstips: fox29.newsdesk@fox.com
CBS 3
Newstips: assignmentdesk@cbs3.com
Radio:
WHYY-FM | Local PBS and NPR affiliate
Newstips: newsroom@whyy.org, talkback@whyy.org
KYW Newsradio | Local news radio station
Newstips: desk@kywnewsradio.com
Facebook Groups
Skippack 19474
An active community group for residents of Skippack Township.
Skippack Township, Pennsylvania
The Facebook page of the Skippack Township local government.
