Placer County, California

Engagement Strategy

Athens Solar is planned for Placer County, California. The county is located north of Sacramento and spans from the Sacramento Valley up towards Lake Tahoe, bordering Nevada—making the county very diverse between urban and rural areas. The Athens Solar footprint is in the southwestern edge of the county, abutting agricultural and residentially zoned land.

This engagement plan is a road map for Athens Solar’s successful integration into the Placer County community. The plan outlines strategies Bantam and the Athens team should pursue to obtain public support and secure required approvals. The plan is divided into two phases:
  • (I) Planning and Initial Outreach
  • (II) Expanded Stakeholder Outreach & Media Relations

Develop Relationships with Elected Officials & County Staff

In almost every plot relevant to Athens Solar, a CUP will be required based on their current zoning type (see tables). Planning Commissioners serve terms concurrent with their district supervisor, except at larger commissioners, which serve four-year terms.

Note that Planning Commissioners are appointed by the supervisor from their corresponding district, with the opportunity for reappointment. Therefore, be aware that there may also be some political pressures at play relative to the supervisors. If the developer, or other related stakeholders, wish to appeal a ruling from the Planning Commission, the issue would then be taken up by the Placer County Board of Supervisors. The Board of Supervisors could be a secondary group of stakeholder to be engaged in the event the Planning Board does not approve the project. 

We recommend prioritized proactive outreach with the Placer County Planning Commission in the beginning of Phase I outreach.

Here are some of the top highlights from Planning Commission stakeholder research-
  • Bridget Powers (at large seat) sites on the Sacremento, Placer County, and City of Auburn Economic Development boards and has potential to be a good ally.
  • Commissioners Daniel Woodward, Nathan Herzog, and Robyn Dahlgren oversee the majority of the project footprint in their districts.
  • Nathan Herzog has a vested interest in secondary education and is the Dean the School of Education at William Jessup University.
  • Robyn Dahlgren is a member of the Placer chapter of 100+ Women Who Care which provides financial support to local non-profit agencies. She could be a good resource for to partner with regarding community giving needs in the region. 
  • Anthony DeMattei (Loomis) is a member of the Placer County Farm Bureau Board and has voiced concerns regarding development and land use taking away farm land in the region. 
Short Bios-
Bridget Powers (At Large Seat)
  • Appointed in 2022
  • Auburn resident
  • served 3 terms as the mayor of Auburn
  • 13 years as an Auburn city council member
  • 4 years as an Auburn Planning Commission member
  • Professional affiliations include the Sacramento Area Commerce of Government, Placer County Economic Development Board, City of Auburn Economic Development Board and Auburn Airport Business Park Association
Richard Johnson (At Large Seat)
  • Reappointed in 2021
  • Lives in Auburn 
  • Worked at the U.S. Forest Service prior to Placer County Planning Commission appointment
  • Bachelor’s degree in Forest Management at Colorado State University
Daniel Woodward (District 4 - Placer) 
  • Appointed in 2021
  • Served in the U.S. Air Force, where he served as a pilot and general officer
  • Recently retired as Vice President of General Dynamics information systems
  • Voted yes to provide the Board of Supervisors with a recommendation to extend the conditional use permit of the Placer Government Center homeless shelter this year
Anders Hauge (District 5 - Auburn)
  • Reappointed in 2021
  • A resident of Meadow Vista and a managing partner of A&J Farms in the Sutter Basin
  • 50 years of experience in environmental, community and transportation planning
Anthony DeMattei (District 3 - Loomis)
  • Appointed in 2021
  • Placer County resident for 25 years
  • Two children attend Del Oro High School
  • Owns and operates Highland Orchard, a mandarin orchard
  • Member of the Placer County Farm Bureau Board
  • Served on the Placer Union High School Agriculture Advisory Committee, Del Oro High School Agriculture Committee and Sierra College Agriculture Advisory Committee
  • Potential for land use concerns
Nathan Herzog (District 2 - Lincoln, Sheridan, Rocklin)
  • Dean of the School of Education at William Jessup University
  • Award-winning educator
  • Doctorate in philosophy from Capella University and also holds a master’s degree in multicultural education
  • Athens’ project footprint falls predominantly in Herzog’s region, District 2.
Robyn Dahlgren (District 1- Roseville)
  • Reappointed in 2022
  • 25 years of public sector consulting experience
  • Served on the Roseville City Council from 2012 to 2018
  • Serves as a Court Appointed Special Advocate with Placer CASA representing children in family court 
  • Member of the Placer chapter of 100+ Women Who Care which provides financial support to local non-profit agencies.
  • Small portions of the southern-most bounds of the Athens Solar Project footprint may fall into Dahlgren’s region, District 1
The Planning Commission holds public meetings at 10 a.m. on the second and fourth Thursday of every month at the Planning Commission Chambers in North Auburn. Additional information about the commission, future meetings and agendas are available here.

The Board of Supervisors could be a secondary group of stakeholder to be engaged in the event the Planning Board does not approve the project

Here are some of the top highlights from Board of Supervisors stakeholder research-
  • Bonnie Gore (Roseville) shows a concerted interest in economic development and education access across the county.
  • Robert Weygandt (Lincoln, Sheridan, Rocklin) served on the Placer Legacy program, an open space plan that “preserves the diversity of plant and animal communities in the County and addresses a variety of other open space needs, from agriculture and recreation to urban edges and public safety.” Recommend asking identified allies if the plans agenda can work hand in hand with the solar project or will create opposition before approaching Robert directly. 
  • Shanti Landon (Lincoln, Sheridan, Rocklin) is running for Supervisor and identities is fiscally conservative while supporting balanced growth and development. Her growth and development priorities align perfectly with large scale solar but we would need to test the waters to ensure she feels the same way.
  • Jim Holmes (Loomis) claims that his greatest goals during the term of office are to preserve and protect the agricultural heritage of the county.
  • Suzanne Jones (Placer) is dedicated to educational programs for early childhood education and community schools and served on the California County Boards of Education (CCBE).
  • Cindy Gustafson (Auburn) has a background in real estate and worked full-time for Perini Land Development, a construction and real estate development firm. While with the Tahoe City Public Utility District, Cindy secured and administered $30 million in grant funding for a variety of capital projects including bike trails, sidewalks, water and sewer system upgrades, community buildings, public parks, beaches, and environmental restoration projects.
Bios-

Bonnie Gore (R), District 1 Supervisor (Roseville)
  • Served on the Roseville City Council from 2012 to 2018, including time as Vice Mayor and Mayor.
  • Her focus is on economic development, fiscal sustainability, public safety, and positive collaboration between local jurisdictions.
  • Represents the County on multiple committees, including South Placer Wastewater Authority JPA, Western Placer Waste Management Authority, California State Association of Counties (CSAC), and the Greater Sacramento Economic Council.
  • Serves as Chair for the Sacramento Area Council of Governments (SACOG) for 2021.
  • Active member of the Roseville Chamber of Commerce, twice chairing the Chamber’s regional economic development event.
  • Founding chair of the Lighthouse Counseling and Family Resource Center and served on the Roseville City Schools Foundation Board.
  • Currently serves as a Trustee for William Jessup University.
Robert Weygandt (R), District 2 Supervisor (Lincoln, Sheridan, Rocklin)
  • Member of the Placer County Board of Supervisors since 1995.
  • Recently re-elected to his seventh four-year term.
  • Bachelor's and master's degrees in finance and management from the University of Southern California. 
  • Served as a county planning commissioner, member of the county economic development board, and community college instructor. 
  • Involved in Placer Legacy program to protect land, water, and open space within the county.
Shanti Landon (R), District 2 Director (Lincoln, Sheridan, Rocklin)
  • Running for Supervisor.
  • Identifies as fiscally conservative while supporting balanced growth and development.
  • Bachelor’s degree in Journalism from California State University, Sacramento. 
  • Worked as a freelance journalist and contributor to the Huffington Post. 
  • District Director to Placer County Supervisor Robert Weygandt, where she focuses on policy analysis and development, constituent relations, and coordinates with various local officials and departments on County issues. 
  • Board member at Lighthouse Counseling & Family Resource Center, a Rotarian, and a member of Assemblyman Kevin Kiley’s Civic Advisory Committee.
  • An adoptive mom of four children from foster care; passionate about helping meet the needs of kids living in the foster care system.
Jim Holmes, District 3 Supervisor (Loomis)
  • Elected in 2005 and serving his 4th term. 
  • Represents the 3rd District, including a portion of North Auburn, Ophir, Newcastle, Penryn, Loomis, and the majority of Rocklin.
  • Claims that his greatest goals during the term of office are to preserve and protect the agricultural heritage of the county and insure quality, customer-friendly government services.
  • Attended local schools, graduated from Placer High School and Sierra College. He has a bachelor’s degree in political science from Humboldt State University.
Suzanne Jones (R), District 4 Supervisor (Placer)
  • Ran for State Assembly in 2016.
  • Elected to the Placer County Board of Supervisors in March 2020.
  • Served four back-to-back terms on the Placer County Board of Education
  • Served on the Policy Advisory Committee, the California School Boards Association (CSBA) Legislative Committee, the California County Boards of Education (CCBE) Legislative Committee as trustee (including one year as the committee chair).
  • Dedicated to educational programs for early childhood education, special education, alternative education, community schools, and juvenile court schools.
  • Bachelor’s degree in Human Biology, with a minor in Chemistry from California State University, Sacramento.
  • Received a Juris Doctor from Lincoln Law School of Sacramento and is a current member of the California State Bar Association. 
  • Past years of service include working for the Department of the Army in the Accounting Division, Transportation Division, The Army Criminal Investigation Division in the United States and Europe; and, for the Office of the Program Manager in Riyadh, Saudi Arabia. 
Cindy Gustafson (Independent), District 5 Supervisor (Auburn)
  • Appointed to the Board of Supervisors in 2019.
  • Moved to North Lake Tahoe in 1983.
  • Was a part-time Field Aide to then Placer County Supervisor Mike Fluty before becoming a full-time employee for Perini Land Development.
  • Worked at the Tahoe City Public Utility District for 26 years.
  • She secured and administered $30 million in grant funding for bike trails, sidewalks, water and sewer system upgrades, community buildings, public parks, beaches, and environmental restoration projects.
  • Served on the California Fish and Game Commission.
  • CEO of the North Lake Tahoe Resort Association and North Tahoe Chamber, until she was appointed as the District 5 Supervisor for Placer County.
  • Chaired the Marine Life Protection Act Blue Ribbon Task Force, charged with developing recommendations for protecting the State’s waters along the North Coast of California.
  • Volunteered for a number of departments and commissions, including transportation, education, environmental stewardship, economic development and land use.
County Executive Officer
Jane Christiansen Assistant County Executive Officer and Acting CEO
(530) 889-4030
  • Appointed after the dismissal of Todd Leopold over harassment charges on June 3, 2022
  • Became Assistant County Executive officer in 2019
  • Previous City Administrative officer City of Redmond, WA.2001-2018
  • Established Washington Tech Cities Coalton
  • Held senior positions working in policy analysis, land use planning, community development, and project management with the cities of Sacramento, Coronado and Redondo Beach
Director of Facilities Management
Steve Newsom
  • Newsome oversees the public facilities in Placer County
  • Other than the former County Executive Officer Newsom is the County employee quoted most in information on the solar panels being used by the county.
  • Panels are part of county’s sustainability plan approved by the Supervisors in 2020. 

Economic Development Outreach

Placer County Economic Development Board

Reviewing the recent meeting minutes with all board members highlights the immediate concerns and interests of the Placer County Economic Development Board. Below are the board members with community interests that could align with Athens Solar in the community. Contact information for all members is in the Athens Solar Contacts Database.
Suzanne Jones - Placer County
Priority focus: Public education
Dr. John Jackson
Priority focus: College education
Scott Alvord - Roseville
Priority focus: Startup incubator and affordable housing
Chuck Heisleman
Priority focus: Utilities
William Lauritsen - Lincoln
Priority focus: Fire department and chief of police
Michelle Silve
Priority focus: Fiber internet in Placer County
Chamber of Commerce
Roseville Area Chamber of Commerce
Vance Jones, Vice President of Economic & Government Affairs
Auburn Area Chamber of Commerce
Scott McCallum, President
Loomis Basin Chamber of Commerce
Pam Lund, Chamber Board President
Rocklin Area Chamber of Commerce
Kent Ferrin, Board Chair

Educational & Programming Outreach

K-12 Education

K-12 Superintendents across the 4 districts are a good place to start when making the connection between meaningful, long-term tax revenue and Placer County Schools.

We recommend seeing if any of the Superintendents will go on record supporting Athens Solar and the revenue it will provide to Placer County schools, and then sharing that quote(s) on the project website.
Placer Union High School District
Dr. George S. Sziraki Jr., Superintendent

Schools:
  1. Colfax High
  2. Confluence High
  3. Del Oro High
  4. Foresthill High
  5. Placer High
Western Placer Unified School District
Kerry Callahan, Superintendent

Schools:
  1. Carlin C Coppin Elementary
  2. Glen Edwards Middle
  3. Lincoln High
  4. Twelve Bridges Elementary
  5. Twelve Bridges Middle
  6. Twelve Bridges High
  7. Sheridan Elementar
Placer Union High School District
Julie Kehoe Resendez, Superintendent

Schools:
  1. Sierra Hills School
  2. Weimar Hills School
Roseville City School District
Derk Garcia, Superintendent

Schools:
  1. Blue Oaks Elementary
  2. Brown Elementary
  3. Buljan Middle School
  4. Chilton Middle School
  5. Cirby Elementary
  6. Cooley Middle School
  7. Crestmont Elementary
  8. Diamond Creek Elementary
  9. Eich Middle School
  10. Fiddyment Farm Elementary
  11. Gates Elementary
  12. Junction Elementary
  13. Kaseberg Elementary
  14. Orchard Ranch Elementary
  15. Riego Creek Elementary
  16. Sargeant Elementary
  17. Spanger Elementary
  18. Stoneridge Elementary
  19. Thomas Jefferson Elementary
  20. Woodbridge Elementary

Media Relations

The media landscape in Placer County has more options compared to the counties we are used to engaging with. Our priority publications for local and regional media buys and media relations will be the Mountain Democrat (hyper-local) and The Sacramento Bee (more regional but still highly-relevant to the area).

Both outlets have a robust amount of favorable clean energy coverage and are good candidates for friendly press pickups and LTEs. With up to 15 landowners, we imagine a likely scenario where the landowners voices are leveraged via Letter to the Editor in the Mountain Democrat. 

Mountain Democrat
Editor: Krysten Kellum
Journalists of Note: Jana Rossi & Dawn Hodson

Past Clean Energy Coverage:
Of note: Letter to the Editor rejecting the SMUD decision that disincentivized home solar installation alongside announcements celebrating schools and local businesses going solar.

The Sacramento Bee
Executive Editor: Colleen McCain Nelson
Journalists of Note: Dale Kasler

Past Clean Energy Coverage:
California Energy Commissioners gave the Sacramento Municipal Utility District unanimous clearance to offer builders the option of buying solar energy from SMUD, via local solar farms SMUD would build, rather than install solar panels on new-home roofs.

The SMUD controversy relates to the “hotly contested” SMUD SolarShares program, allowing home builders and buyers an alternative to the state’s 7-week-old rooftop solar panel mandate. The argument is approval of SMUD’s program opens the gates for other utility companies around the state to follow suit, blocking many state residents from starting on the path to energy independence from utility companies.

Community Sponsorships & Non-Profit Engagement

Establishing an impactful non-profit and community sponsorship presence can significantly bolster Athen’s reputation within the area, especially when stakeholders from the above power mapping sections have a vested involvement.  Using information gathered during Phase I, we can begin to develop a framework of the social causes most important to elected officials and residents. Potential opportunities include: 

Placer County Fair
​​June 22-25, 2023
Placer County Fair wants craft and food vendors, exhibit competitors and corporate sponsors
Recommend considering a corporate sponsorship for the annual Placer County Fair and exploring potential booth opportunities for a STEM focused educational opportunity regarding solar voltaics and the competitive cost of the technology over the years. 

Placer County Community Foundation
James T. Williams is the Chair of the community foundation and served as President of the Roseville Chamber of Commerce and on the Placer County Board of Supervisors. We recommend building a relationship with Jim and working with him to identify the most pressing needs in the community before pledging a donation or charity grant.

Placer County Fire Department
We recommend considering a partnership with Placer County Fire Chief, Brian Estes. With wild fires being a serious and ongoing concern in the state of California, the Placer County fire department is more important than ever. The Athen’s team should consider sponsoring a fire safety in the community event that contributes to the fire department while educating citizens about fire safety best practices, celebrating Placer County fire fighters, and reminding the community that solar energy is not only a safe and clean form of renewable energy, it uses no water in the community.

All 3 of these potential engagements would be accompanied with press releases to the local and regional media alongside media buys.

Calls to Action

Should concerning opposition occur leading up to key permit decisions and votes, a robust call to action effort can be mobilized. Community organizing efforts can include:
  1. Utilizing Facebook and social media to identify additional pro-clean energy supporters within the County.
  2. Letters and signatures of support from influential parties identified in Phase I & II (economic development groups, nonprofit partners, environmental groups, etc.).
  3. Phone calls of support to county officials.
  4. Recruitment of supporters to attend the planning commission hearing if the project goes to a vote. Supporters will be encouraged to offer public comments in support of the project at the meeting.
In conclusion, our teams will vigilantly collect information regarding the key stakeholders involved with the project. When more clarity is obtained around the final voting moments, a phase IV strategy will be created to support final project decision-making.  While this plan spans from initial contact to project completion, it only contains the contours of engagement and core touch points. Athens and Bantam should always consider each subsequent step in light of new information gathered from on the ground. This roadmap should be considered a living guide that adjusts as necessary.