Bradford County, Pennsylvania

Engagement Strategy

Bradford County is a county in the Commonwealth of Pennsylvania. As of the 2020 census, its population was 59,967. Its county seat is Towanda. The site currently spans four municipalities, reducing it to two (Burlington township and Franklin township).

This Public Engagement Strategy will outline who to engage with and outline agendas to increase success for the Solar Project.

We have broken the timeline into three phases:
  • (I) Planning and Initial Outreach
  • (II) Community and Stakeholder Outreach
  • (III) Elected Officials and Other Government Stakeholders
Beyond the timeline, we have also laid out the following three guides:
  • (A) Resources for Messaging
  • (B) Opposition
  • (C) Call to Action
Goal: 
Develop Relationships with County Staff and Appointed Officials

Actions:
Start a relationship with Planning Director
Start relationship Planning Commissioners
Start the Major Land Development Application.

The project will require Vesper to complete a Major Land Development Application as a first official step. Then, if the Application leads to the Planning Commission's approval, Vesper may need a Conditional Use Permit to move forward.

We recommend prioritizing proactive outreach with the Bradford County Community Planning and Mapping Department. Initial outreach should be to the Director, Matthew Williams. The director can sway the Planning Commissioners because they work full time in the area and carry relationships across the county.

Matthew Williams, Planning Director
Phone: (570) 268-4103
williamsm@bradfordco.org
  • Has been with Bradford County since 2016
  • In 2020, the role of the Planning Director and Public Safety Director merged.
  • Leader on the 2018 Bradford County Comprehensive Plan
What information should Vesper focus on to create value in the project for the community? 
In approaching the Planning Commission, Department Director and County Commissioners refer to how the project lifts and assists the Bradford County Comprehensive Plan.

The plan, created in 2018, is an update to an earlier plan created by county workers based on input from citizens, education, business, and nonprofit partners.

The plan has two parts: 

Existing Conditions: The document itself provides but shows trends that have stayed over the last 20 years, including a decline in population, below state averages on median household income, and the desire to improve water quality and preserve prime farmland.

Goals, Recommendations, and Actions: Land use, farmland preservation, tourism, protection of the watershed, and economic development are throughout the document, even when not explicit. The soil quality of the land identified for solar development will play a significant role in the county’s willingness to develop the land.

Under Goals Recommendations and Actions, the Areas that Vesper could expand on their ability in helping to achieve goals are:
  • Establish Private-Public Partnerships to Complete Community Revitalization Efforts
  • Renew a Focus on Technical Skills Based Work Force Training
  • Improve Communication Between Industry and Education Stakeholders

    Meeting Agenda Outline:
    1. The Bradford County Comprehensive Plan
    • Update on where the county is with the plan
    • Where Vesper could help accomplish plan goals.

    2. History
    • We want the history you can’t find online. Who were the people who have spearheaded or killed development in the past? 
    • How active are the shale and gas companies in the area Bradford wants to develop? 
    • Any county environmental issues?

    3. Get a full rundown of the community groups and their actual reach.
    • Bringing up who you plan to reach out to can get you two things
    • Contact information and insights on the actual power players
    • Avoid wasting time chasing people who will not help the project
After the Planning Director, we recommend moving to the Planning Commissioners.

Andy Bishop, Commissioner:
Phone: (570)-265-3500

Bishop Brothers Construction has services tied to the gas industry. Increasing solar footprint could be perceived as a threat. Be prepared for hesitation and ready to frame solar as a growth industry.

Public Stance on Wind or Solar? No.

Don Murray, Commissioner
Phone: (570) 423-4285

There is no discernible information on the Commissioner. Therefore, the best approach is to get more of a picture of his stances from potential allies.

Public Stance on Wind or Solar? No.

Glenn Aikens,  Commissioner
Phone: (570) 888-6277 & (352) 237-9961

Highlighting the benefit of clean energy to the county could be a great start with Aikens and could lead to creating an ally.

Public Stance on Wind or Solar? No.

Jim Souto, Commissioner
Phone: (570) 746-6160

There is no discernible information on the Commissioner. Therefore, the best approach is to get more of a picture of his stances from potential allies.

Public Stance on Wind or Solar? No.

Raul Azpiazu, Commissioner
Email: RaulAzpiazu@howardhanna.com
Phone: (570)-460-5876

As a Farmland Preservation Board member, this Commissioner's approach should support the farming community, and the development will benefit farmers and farmland.

Public Stance on Wind or Solar? No.

Robert Storch, Commissioner
Phone: (570) 364-5041

As a board member of the Leroy Heritage History Museum, he would want to know what Vesper could bring to preserve the county and focus on its rich history and writing the next chapter.

Public Stance on Wind or Solar? No.

Roy Keiper, Commissioner
Phone: (570) 247-7343 & (570) 646-5901

A conversation on the economic benefits and growth in the community is something that, as a construction company owner, he would be interested in discussing. 

Public Stance on Wind or Solar? No.

Scott Williams, Commissioner
Williams is active on the Commission. Be prepared for more technical and knowledgeable questions from him. 

Public Stance on Wind or Solar? No.

Warren Knapp, Commissioner

Phone: (570) 265-3924 & (570) 265-2181 & (717) 265-3924 

Knapp has a degree in Environmental Science and Forestry. The benefits to the land and water would probably be a topic you could lead him into having with Vesper.

Public Stance on Wind or Solar? No.

Meetings are at 6:00 p.m. at Bradford Count Public Safety Center–29 VanKuren Drive, Towanda, PA, unless otherwise advertised. You can find the meeting dates here

The Planning Commission is a nine-member body appointed by the three-member County Commissioners. Citizens may apply to become part of the Planning Commissioner. 

There are varying levels of understanding, commitment, and background in appointed roles.

The order of outreach should go as follows:
  • Any identified ally
  • Commissioners who represent areas Vesper wants to develop
  • Any remaining members
The agenda for the conversation should mirror that of the one done with the director. 
  • 1. The Bradford County Comprehensive Plan
    - Update on where the county is with the plan
    - Where Vesper could help accomplish plan goals.
  • 2. History
    - We want the history you can’t find online. Who were the people who have spearheaded or killed development in the past? 
    - How active are the shale and gas companies in the area Bradford wants to develop?
    - Has additional county environmental issues?
  • 3. Get a full rundown of the community groups and their actual reach.- We want the history you can’t find online. Who were the people who have spearheaded or killed development in the past? 
    - Bringing up who you plan to reach out to can get you two things
    - Contact information and insights on the actual power players
    - Avoid wasting time chasing people who will not help the project
We can make amendments based on information from the earlier discussions. 
Goals:
  1. Meet with civic and community groups to get a clearer picture of county dynamics and show Vesper as a value-added company for the residents. 
  2. Gain the support of grasstops leaders of organizations in the county.
  3. Leverage relationships with influential groups to move government officials and the community. 
Actionable Items:
  1. If possible, use connections made with the Planning Director and Commissioners to talk to leadership from civic and community groups.
  2. Set up meetings with community leaders.
  3. Create a way to show support that Vesper can take to elected leadership and the wider community. Support could be meetings with officials, sign-on letters, or testimony at a hearing. 
Support from the Bradford County Commissioners will help move the Planning Commissioners, but it is always better to have potential leverage in a meeting with elected officials as elected officials. The best way to achieve this will be to set appointments with community support on the project. We suggest meeting with stakeholders and influencers who can move the interests of Vesper faster than Vesper can on its own. Not only can this aid in moving a project quicker, but it can keep roadblocks from appearing. Prioritize groups that came from conversations with the Planning Director and Planning Commissioners. 

Below are stakeholder groups that have sway in county government that we recommend Vesper consider engaging. Of course, the agenda for the groups needs to be tailored to meet their interests but follow this basic agenda.
  1. Current organizational priorities
  2. What are needs not met by private funders or government agencies that the organization sees as a priority?
  3. Plans of the organization
  4. Existing or potential programs Bradford has or could fund
County Chamber of Commerce: Focus on economic growth

Nancy Kulick, Board Member
Phone: (570)265.1531
Email: kulick@northerntier.org 

She is the Administrative Support Specialist for Northern Tier Regional Planning and Development Commission. NTRPDC is a significant contributor to the Bradford County Development plan. A conversation with Ms. Kulick could give greater insight into the development and execution of the project. It's a good idea to approach her before the leadership of the Chamber. 

John Secor, President
Phone: (570) 265-1355
Mr. Secor is a Consultant with JRS Land Co, a purchaser of Oil, Gas, and Mineral rights. Walking in the door with supporters would be helpful to keep the conversation from being shut down. Even though he is gaining allies in the organization before speaking to him. 

State and County Environmental Groups: Focus on clean energy, green space, and land preservation

PennFuture
Rob Altenburg, Senior Director for Energy and Climate
Phone: (717) 214-7933 
Email: altenburg@pennfuture.org 

PennFuture released A Shared Vision for Pennsylvania’s Environment and Communities with 30 partner organizations. A connection with PennFuture is a gateway to other partners that could become helpful in the future. An approach to PennFuture should involve expanding clean energy to rural communities. 

Bradford County Conservation District
Phone: (570)-485-3144

Kevin Brown, Agriculture Team leader
Phone: (570) 485-3130
Patrick Cullen, District Engineer
Phone: (570) 485-3127

This organization is locally based and is likely to have a pulse in soil and water preservation. The Bradford County Conservation District and those involved can give Vesper institutional knowledge of the county's soil and water history. The Conservation District is also a connection to institutional agriculture. 

Agricultural Bureaus and Unions: Focus on soil rest, economic support for local farmers, and jobs

Bradford County Farmland Preservation Board

Raul Azpiazu, At Large Member 
Email: RaulAzpiazu@howardhanna.com
Phone: (570)-460-5876

Azpiazu is also a planning commissioner; bringing him into the fold would be a great way to gain the Farmland Preservation Board. The support of the institutional farmer associations is vital.

Northeastern Pennsylvania Building Construction Trades Council
Phone: (570) 760-8973

Getting the Trades on the side of the project can remove the argument that the focus needs to stay on fossil fuels and natural gas to preserve jobs. Instead, the conversation needs to be about job growth, training, and partnership. 

K-12 Public Schools: Focus on increased tax revenue for school funding, partnering on programs and training pipelines

Athens Area School District
Superintendent: Craig J. Stage
Phone: (570) 888-7766 - Extension 4347

Sayre Area School District
Superintendent: Dr. Jill Daloisio
Phone: 570-888- 6121-extension 1301
Email: jdaloisio@sayresd.org 

Towanda Area School District
Superintendent: Dennis Peachey
Phone: (570) 265-2101

Wyalusing Area School District
Superintendent: Dr. Jason Bottiglieri
Phone: 570-746-1600- extension 3005
Email: jbottiglieri@wyalusingrams.com

Northeast Bradford School District
Superintendent: Not Appointed

Troy Area School District
Superintendent: Dr. Eric Stair
Email: superintendent@troyareasd.org 

Higher Education: Focus on increased tax revenue, internships, and on-campus partner programs

Bradford County Action Inc. 
The organization is a private nonprofit that does adult and youth workforce training.

Penne Watkins: Executive Director
570-265-4434
info@bradfordcountyaction.org 

Lackawanna College
Dr. Jill Murray: President
Stephanie Decker: Associate VP Social and Economic Impact
877-346-3552

Charities: Focus on increasing tax revenue and bringing in programs to support them. 

Trehab
Dennis Phelps: Executive Director
Towanda Office: (570) 265-2072

County Commissioner John Sullivan serves on the board of Trehab.  A partnership with this organization could help neutralize or even create an ally. In addition, it can show how Vesper will be an addition to the community. 

The Trehab Community Action Agency provides services to the poor members of the community. Services include mental health support, rehabilitation, and drug and alcohol addiction treatment services. In addition, the agency targets the poor, unemployed, the elderly, and other at-risk groups by accessing capital. Providing affordable housing to those affected by the housing crunch because of Marcellus Shale's activities is one of the ongoing missions of the agency.
Goals:
  1. Neutralize any institutional opposition from elected officials close to fossil fuels and the shale industry. 
  2. Find areas where Vesper would be a good partner with the county government.
Actions:
  1. Approach County Commissioners and strategic department heads in meetings. 
  2. Use phases I & II knowledge to steer conversations towards the county's needs, such as increased tax revenue, water quality, or unemployment. 
Approaching elected officials and other government agencies with a formed coalition that includes their stakeholders and influencers avoids being put off until they can get community input. In addition, private industry, government agencies, and nonprofit organizations provide structured support that can outweigh any opposition that may have formed.

This tactic is even more critical in an area highly invested in fossil fuel and shale. The achievable goal is to neutralize elected officials with community pressure.

The agenda for conversations with county officials should follow the format below.
  1. Include a community stakeholder who starts off the conversation based on community needs. (If you cannot or choose not to include stakeholders, they need to be present through a sign-on letter or document confirming their support.)
  2. Additional support from any other organizations in the room
  3. Elected official/ Agency priorities
  4. Vesper plans to address the issues
Bradford County Commissioners 
Daryl Miller, Chair
Email: dkmill@ptd.net
Phone: (570) 479-3829
  1. Republican
  2. Up for election in mid-2023 
  3. Vice-chairperson of Bradford County Conservation District
  4.  A firm supporter of the shale industry
  5. Public Stance on Wind or Solar? No.
Doug Mclinko, Vice-chairperson
Email demclinko@gmail.com, doug@dougmclinko.com 
Phone: (570) 637-2232
  1. Republican
  2. Up for election in mid-2023 
  3. Also serving on Bradford County Tourism Committee and Area Agency on Aging
  4. Chairman of the Bradford/Sullivan County Salvation Army Service Unit
  5. President of Wysox Chamber of Commerce and member of Wysox Planning Commission
  6. An avid defender of the 2nd Amendment
  7. Public Stance on Wind or Solar? He publicly supports natural gas over solar and wind, citing economic reasons.
John Sullivan
  1. They were promoted to the County Commissioner position after Commissioner Ed Bustin's death in 2020 
  2. The office will be vacant for election in 2023
  3. Served as chairperson of the Board of Commissioners from 2000 to 2003 and Vice-chairperson of the Board from 2008 to 2011. Retired in 2011. 
  4. Associate Director on the Bradford County Conservation Board 
  5. Serves on the Board of Directors of Trehab as Secretary and Treasurer 
  6. Public Stance on Wind or Solar? No.
Community Development Director
Shane Oschman, Deputy Director
Email: soschman@bradfordpa.org Phone: (814) 368-7170 ext. 115

County Economic Development Board
Shane Oschman, Executive Director
Phone: (814) 368-7170 ext. 115
Email: soschman@bradfordpa.org

A. Resources to Move Message 
Goals:
  1. Use earned, paid, and social media to gather support
  2. Increase name recognition by participating in county events
Actions:
  1. Join and monitor social media groups
  2. Take out targeted ads on media sources
  3. Create relationships with local reporters
  4. Buy booth space at local events
Local Print & Digital News: Earned and paid media can help to grow public support for the project. Communications departments at public agencies and nonprofits can connect us with the correct reporters.
  1. The Daily Review
  2. Morning Times
  3. The Bradford Era
Community Facebook Pages: Finding out what pages have high numbers of active members can give you a pulse in the community and know where you can find enemies and allies. 
Events: Purchasing booths at local events can grow the name recognition and find supporters. 
County Fairs
  1. Troy Fair
  2. Pennsylvania Heritage Festival
  3. Annual Wyalusing Valley Wine Festival
  4. NRWC Sportsman Expo
  5. Central Bradford Triathlon
  6. Canton Downtown Celebration
  7. Canton Car Show
  8. Annual Pig Roast and Clam Bake
Job Fairs
  1. Bradford County Job & Community Services Fair
  2. PennDOT Job Fair
Opposition
Goals
  1. Understand what opposition Vesper may face in Bradford County
  2. Have counter-messaging ready when the opposition campaign begins
  3. Get in front of the opposition by proactive action on opposition messaging points. 
Actions:
  1. Use opportunities found in resources for messaging to create buzz around the project. 
1. Farmland Preservation
  1. Opposition Messaging: Fertile farmland needs to be preserved
  2. Vesper Messaging: Subprime farmland can rest and become fertile again. The soil quality still needs to be determined through an environmental impact study. 
  3. Proactive partnering to counter: This is an excellent area to partner with landowners and environmental groups to speak about the current yield from the land and the ecological impacts of overuse.
2. Jobs
  1. Opposition Messaging: Advancing solar does not provide jobs at a rate that would replace and increase fossil fuel and shale industry jobs. 
  2. Vesper Messaging: Rate of decline of fossil fuel and shale industry jobs compared to growth of solar industry employment. 
  3. Proactive partnering to counter: Set up internship programs with local high schools and community colleges.
3. Landowner Opposition
  1. Opposition Messaging: Communities see solar farms as an eyesore
  2. Vesper Messaging: Discuss the location of the panels with residents. 
  3. Proactive partnering: This is another avenue to work with environmental groups, government agencies, and landowners to create green space surrounding the solar fields. 
Information found on the opposition: 
Other wind or solar projects nearby that encountered opposition
Facebook pages or websites organizing opposition 
News articles or letters to the editor expressing wind or solar opposition 
Calls to Action 
We should implement a campaign with escalating action to avoid roadblocks created by the opposition. Tactics that we can employ can include, but are not limited to:
  1. Facebook and social media to identify additional pro-clean energy supporters within the County. 
  2. Sign-on letters and Op-Eds
  3. Phone calls of support to county officials.
  4. Email blasts to county officials
  5. Press Conferences
  6. Recruitment of supporters to attend the planning commission hearing if the project goes to a vote. In addition, they will encourage supporters to sign up for public comment. 
  7. Use Instagram and TicTok influencers.
Final Thoughts and Follow-up
The public Engagement Strategy for Bradford County will continue to grow as the project develops and more profound knowledge of the stakeholders on the ground increases. Therefore, the Engagement Strategy will shape and run parallel with all the development. Bantam is committed to providing up-to-date information that will change and grow the strategy based on project timelines and any new information presented.